Showing posts with label James Watts. Show all posts
Showing posts with label James Watts. Show all posts

Did a lack of decent PR leave Madonna with an MDNA comedown?

James Watts, associate director, Clarion Communications

Madonna is currently touring the world to promote her latest album MDNA - a record which sold 359,000 copies in its first week of release in the US, before sales fell by a whopping 88 percent the following week to just 46,000. Such a massive and immediate drop in sales has never been seen before.

Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus



James Watts, senior account director, Clarion Communications

When you're creating a prequel to a film which is over 35 years old, how do you ensure the modern generation of cinema-goers can get excited about it?