Louisa Jarvis, account director, Clarion Communications, part of the WPP Group
Not since the advent of text messages, which encouraged the mass abandonment of punctuation and replacement of vowels with numbers (gr8!), has such a stir been caused around the near-sacrosanct topic of English Grammar. For Waterstone's - that high street hotbed of learning and literature - has given up on its humble apostrophe.
