I've always wanted to be in the papers, and since working at Clarion, it’s become a reality – but I never thought I’d find out while on a crammed Tube on the way to work reading Metro.
Habib Amir, Head of Digital, Clarion Communications
Stream 2011 delegates agree 'Not every post needs to be about selling'
Brands need to campaign less and instead become more sociable when it comes to social media – one of my conclusions from Stream 2011, the three-day global ‘unconference’ organised by WPP Digital.
This is my fourth week at Clarion and I’m really enjoying myself. I’ve joined the agency after spending over a year in technology and B2B PR – previously, I worked in-house at a large supermarket chain but decided to try tech to broaden my experience and industry knowledge.
It’s six months since I joined Clarion, and the big event everyone seems to be talking about is the annual Macmillan De’Longhi Art Auction happening later this month (27 September).
Imagine the scene: an all-agency meeting with the client to discuss the next steps for Brand X. The client is edgy – the economic climate is dire and he, or she, is under increased pressure to deliver on sales targets. Each agency is being pressed harder than ever to defend their territory and prove that their discipline will make a real impact on sales…
Just recently, I entered the Clarion offices for two weeks’ work experience. Five weeks earlier, I’d attended an interview - or, as it turned out, ‘just a meet-up to check you haven’t got three heads or something’. That test confidently passed, I waited for the lift and got a 10-second glimpse of my first PR agency and thought: that’s a lot of magazines.