Sugar, salt, obesity, junk food, diets. Food has a major impact on the nation’s health, so it’s not surprising these stories are high on the media agenda. But journalists counterbalance ‘hard’ news with the light, and their hunger for creative and fun food stories is irrepressible. Here are some of the latest and old favourite themes making the news recently…
INSTANTLY TO HAND
Innovative ways to get products to consumers are making the news, and tapping into the growing consumer desire for involvement, customisation, personalisation and instant gratification. From the launch of the UK’s first automated village shop to the New York bakery that dispenses cupcakes, these innovative vending machines have captured the media’s eye.
STATE OF EDUCATION
Consumer knowledge – or lack of it! – when it comes to food is an ever popular subject. Recently a survey by Meat Trades Journal highlighted a lack of consumer knowledge around ordering meat and created a quiz to make the story more ‘meaty’. Clarion’s recent study for Potato council revealed that 20% of us think root vegetables grow on trees, a story which captured media attention.
Consumers have become accustomed to services that preempt and fulfill their needs. Innovations that enhance our food experience appeal to our geeky nature. Clarion commissioned the design of the world’s first Heated Knife to solve the age-old problem of spreading butter from the fridge. And recently, the fork that adds flavour to your food was grabbing column inches.
Biggest, tallest, most expensive, cheapest, rarest… Add a great photo to a headline-grabbing superlative and..
by Philippa Wynn-Green, Board Director