Clarion is pleased to announce we have been shortlisted for
not one, but two awards at this year’s CIPR
Excellence Awards.
The Excellence Awards recognise and celebrate the
outstanding work of individuals, teams and consultancies across the UK and
overseas. The two categories we have been shortlisted in are:
Consumer Relations Campaign - Aunt Bessie's chicken v beef in the battle
of the batter
To get mums thinking about
serving Aunt Bessie’s Yorkshire Puddings with chicken – the UK’s favourite
roast - we approached the world’s most prestigious debating society, The
Oxford Union, and asked them to debate the merits of serving Yorkshire puddings
with chicken instead of more traditional beef. Blanket national coverage,
widespread debate and a 3.2% sales increase was the successful result.
Diversity and Inclusion in Communications Campaign – Pride
in London's ‘#FreedomTo’ Campaign.
Working on a pro bono basis,
Clarion developed a fully integrated PR campaign for Pride in London 2014
working alongside the Pride in London team. Utilising the #FreedomTo campaign
creative, Clarion created a programme of news generation, feature placement,
stunt activity and live interviews with celebrities from Graham Norton to Sir
Ian McKellen and Eurovision winner Conchita Wurst.
The coveted awards will be held
at Old Billingsgate, London, on Wednesday 3 June 2015. Now for us just to
decide what to wear…
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