Let the reviews commence…
What we talked about on Facebook in 2014
The Scottish Referendum was this year’s most discussed topic on Facebook in the UK. Other key subjects included the Ice Bucket Challenge and the FIFA World Cup.
The top ten UK topics 2014:
1. Scottish Referendum
2. Ice Bucket Challenge
3. World Cup
4. Premier League title race
5. Conflict in Gaza
6. Robin Williams
7. Louis van Gaal takes over at Manchester United
8. Ebola virus outbreak
9. Champions League Final
10. First World War Centenary
The UK's top YouTube clips of 2014
Whilst Facebook may have been where we discussed politics, YouTube was clearly the channel for us to be big kids. A sing-a-long version of Disney’s Frozen was the most watched video in 2014 according to Mashable. For those with musical talents, take it away…
YouTube reveals their top viewed ads
This week YouTube also revealed the most viewed ads globally on their platform in 2014. With the FIFA World Cup taking place this year, it comes as no surprise that football was rated highly in the top ten.
Here are the top five ads in 2014:
1. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
3. Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"
4. Always #LikeAGirl
5. Devil Baby Attack
Twitter reveals annual round-up
Twitter also revealed their most discussed topics of 2014. Mirroring YouTube, the World Cup was clearly on everyone’s mind. Of the top ten tweeted moments this year, six were focused on the World Cup.
The social platform also looked at the most used hashtags across various genres:
In other news...
Instagram snaps up 300 million users worldwide, overtaking Twitter
This week the social platform hit a milestone by overtaking Twitter with 300 million users, compared to Twitter’s 270 million. The growth highlights the hunger amongst consumers to share images and videos and will no doubt increase opportunities for brands, especially when the channel widens its advertising options in 2015.
Facebook launch new tools for publishers
Great news for publishers! Facebook has released a series of new tools that will allow greater targeting with content. Among them, this includes Interest Targeting, which will only target a subset of followers relevant to that content. For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing.
YouTube details copyright restrictions based on audio usage
YouTube has published a breakdown of the copyright restrictions imposed on video creators by their use of specific tracks, enabling creators to preview any restrictions before publication.