Education Not Legislation

Jonathan Smith, associate director, Clarion Communications, part of the WPP group

Minimum pricing on booze, plain packs on fags, VAT on a Greggs pasty…the Government obviously thinks legislation rather than education is the way to go to alter the way society behaves.

However, changing attitudes and social engineering with a Big Brother approach is less likely to work - after all it's not in human nature to trust what is so overtly put upon us.  The Government should also be wary that embarking on centralised legislative measures that have not been tried before are likely to have unintended consequences…

Maybe therefore the Government should consider adopting a more PR led approach to educate society.  After all, by generating more trusted content and word of mouth, PR is much more likely to engineer social change.

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