Howard Bowden, head of news, Clarion Communications
For the last 20 years, Edina Monsoon - you know, ‘Eddy’ in TV sitcom Absolutely Fabulous - has been the default setting in the minds of the Great British Public when it comes to picturing a PR person in all her or his glory. As comedy characters go, she was pretty good, and as a caricature for the excesses of PR-dom - particularly for anyone who doesn’t actually work in the industry - she was even better. Yes sir, no-one could top Eddy as TV’s ultimate fictional PR person. Until now.