Alexandra Gerolami, senior account manager, Clarion Communications
I started my first internship in PR at 14 - and preparing a catwalk show was at the time the most exciting thing I had ever done, even though the experience was far from glamorous. I spent most of my time in an archive room organising dusty press books and franking mail (and there are a lot of envelopes to mail out when preparing a catwalk show) but the excitement and the non-stop buzz - and the fact that I was backstage at the show - got me hooked straight away.
Now some years later my days are filled with sell-ins, press releases, follow-ups and deadlines (and the odd party). What do I love most about it? Working with teams of passionate people, getting unique insights into the industries I work for, supporting brands I believe in and achieving the ultimate pieces of coverage. It’s not Ab Fab every day but it IS a bit fabulous.